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International: Reuters assigns global biz to M&C Saatchi, Interbrand

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International: Reuters assigns global biz to M&C Saatchi, Interbrand

International news agency service Reuters has awarded a global branding assignment to M&C Saatchi and Interbrand, both London-based. The business -- aimed at bolstering Reuters' profile -- is initially on a short-term basis but is likely to be extended.

The appointments end Reuters' relationship with BMP DDB. Seven, unnamed international agencies pitched for the business, says the spokeswoman. No budget details were disclosed.


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