Top Story


Home >> International >> Article

International: Pizza Hut contacts agencies

Font Size   16
International: Pizza Hut contacts agencies

Pizza Hut, which awarded BBDO its advertising account in 1987, has begun contacting agencies requesting credentials meetings.

According to company sources "BBDO will still be its lead agency. The company is not planning to replace them. The source could not immediately say why Pizza Hut was enlisting other agencies for project work instead of going with BBDO.

Pizza Hut spent more than $100 million in media through September of this year, according to CMR. The chain is owned by Tricon Global, which also owns Taco Bell and KFC. These accounts are handled by Foote, Cone & Belding and BBDO, respectively.

BBDO has produced commercials for Pizza Hut featuring numerous celebrities, including Spike Lee, Ivana Trump, Marie Osmond and Carmen Elektra, for its various pizza brands such as the Twisted Crust, Pan Pizza, Thin 'N Crispy, Hand-Tossed Style, Stuffed Crust and Big New Yorker pizzas. Its corporate tagline is "The best pizzas under one roof."


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Under BN Kumar’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.

Aamir Khan will soon be seen in a full-fledged marketing campaign around the upcoming Vivo products and will feature in a new television commercial