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International: Nivea wraps up high-speed train in France

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International: Nivea wraps up high-speed train in France

Cosmetics giant Nivea is pushing its line of makeup and skin-care products before summer travellers with a unique promotion aboard France's high-speed TGV trains.

Clear Channel-owned outdoor advertising specialist France Rail Publicite has fully coated a 4,900-foot-long TGV train in Nivea's logo and trademark blue-and-white colors.

The train, which runs between Paris' Montparnasse station and the western coastal region of Brittany favoured by many French tourists, serves as a rolling billboard for the cosmetics firm.

The fully-coated TGV is also a platform for mobile sales promotion activities -- including the distribution of samples of a new Nivea deodorant product -- coordinated by Carat Event, Paris.

Creative was handled by Omnicom Group's sales promotion specialist Proximity BBDO, Paris.


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