Top Story

e4m_logo.png

Home >> International >> Article

International: Media Edge bags Pizza Hut $150 million media planning business

07-August-2001
Font Size   16
International: Media Edge bags Pizza Hut $150 million media planning business

Pizza Hut has awarded its $150 million in media planning to WPP Group's Media Edge, bringing the shop within striking distance of becoming media agency of record for Tricon Global Restaurants' $550 million account.

The planning business was moved quietly from Omnicom Group's BBDO Worldwide, creative agency for Pizza Hut and Tricon sibling KFC. Media Edge already handles national broadcast buying for Pizza Hut, KFC and Taco Bell-the third Tricon chain-and does planning for KFC. The last piece of the puzzle is the planning business of Taco Bell, currently housed at Interpublic Group of Cos.'s Foote, Cone & Belding Worldwide, San Francisco, which also handles Taco Bell creative work.

The Pizza Hut win comes as a needed shot in the arm of Media Edge, which already lost several large accounts this year including H.J. Heinz Co., GlaxoSmithKline, Kraft Foods and Fort James. The Heinz business alone was worth about $60 million.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube