Top Story

e4m_logo.png

Home >> International >> Article

International: Intel Puts Consumers' Photos on Times Square Billboards<br>Effort Part of 'Multiply' Push for Core Processors

29-December-2006
Font Size   16
International: Intel Puts Consumers' Photos on Times Square Billboards<br>Effort Part of 'Multiply' Push for Core Processors

Intel wants everyone to multiply this holiday season -- in the middle of Times Square.

The chip giant has taken over Times Square's bookend video billboards -- the Reuters and Nasdaq signs -- and is allowing people to upload photos of themselves that will appear sometime before the end of the campaign on Jan. 7. Each photo first appears as one image and then begins to multiply into hundreds of smaller ones in a display that lasts about a minute.

A multiplying mission

"'Multiply' is now our overall campaign for all we do at Intel," said Thom Campbell, Intel senior media manager. "Our mission is to manifest 'multiply' in media."

The term refers to Intel's new processing architecture, the Core brand, which features multiple processors and computing power on a single chip. The already released Core 2 Duo has two computing engines on one chip and the Core 2 Quad set for first-quarter release has four computing engines on one.

The chips are key to Intel's strategy to remain the biggest processor manufacturer in the world. Increasing innovation and aggressive salesmanship from competitor AMD has cost Intel some market share. The most recent third-quarter data showed Intel shipping about 76.1% of all chips for desktops, notebooks and servers compared with AMD's 23.3%, according to Mercury Research. However, a year earlier, Intel led with an 80.7% share over AMD's 17.7%.

Ongoing battle

"It's likely the two companies will continue to trade the technology-performance crown back and forth as both architecture [systems] evolve over the next few years," said analyst Roger Kay of Endpoint Technology Associates. "Intel may have taken it back with the Core 2 Duo generation, but it's not a done deal."

To help push the Core 2 success, Intel plans to get more creative with media, and the Times Square promotion is a key example, Mr. Campbell said. "We're pushing creativity with media; it's really in the forefront now of what we're doing."

So far, the promotion is generating good traffic. Consumers uploaded 800 images on day one, and at least one picture was used for a successful marriage proposal. The groom-to-be's picture included a sign asking, "Will you marry me?" His fiancé (a buyer with Intel media agency Universal McCann) replied with her own sign: "Yes!"

~~~~~~~~~~~~~

Correction: This article originally stated that the already-released Core 2 Duo is a double-speed processor, and the Core 2 Quad set for first-quarter release is four times faster. In fact, the already-released Core 2 Duo has two computing engines on one chip and the Core 2 Quad set for first-quarter release has four computing engines on one.

Source: Adage

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at News18.com, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.