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International: Identifying the right blend of media, advertising, marketing

19-May-2004
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International: Identifying the right blend of media, advertising, marketing

The only annual conference of its kind, AdWatch: Outlook 2004, to be held in New York on June 16 this year, aims to align the foremost media publications and the leading providers of strategic advertising and marketing information to generate unique insights into how companies are positioned to compete in today's competitive and fragile business environment.

Spending data--another important interactive session--will be hosted by Advertising Age and TNS Media Intelligence/CMR, wherein key buyers, sellers, agency representatives and analysts will participate in panel presentations that will focus on the media industry's most pressing issues, including the market turnaround, RoI and the future of advertising, marketing and media. A highlight of this year's summit will be the political advertising panel, which will investigate the business of politics and media.

Steven Fredericks, President and CEO, TNS Media Intelligence/CMR and Larry Light, Global Chief Marketing Officer, McDonald's will make the special keynote address on the exclusive release of first-half advertising spending data and full-year forecast. The event will sponsored by the Hallmark Channel.

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