Dulux Velvet Touch inspires homeowners to celebrate their ‘Glow of Success’
e4mrecap: The week that was
.jpg "JWT Mumbai and AMFI deliver another ‘Mutual Funds Sahi Hai’ campaign")
JWT Mumbai and AMFI deliver another ‘Mutual Funds Sahi Hai’ campaign
.jpg "More cooling this summer with Blue Star")
More cooling this summer with Blue Star
Angel Broking launches app ANGEL BEE for simplified investments
According to Interbrand, the Omicom-owned branding consultancy, five UK-based companies are tipped to join the crème de la crème – the planet’s top one hundred brands, all exceeding $1 billion in brand valuation.
The expectant quintet – Burberry, HSBC Group, Orange, Tesco and Vodafone – are expected to enter the rankings in the near future, joining eight compatriot brands: BP, Burger King, Financial Times, Guinness, Johnnie Walker, Reuters, Shell and Smirnoff.
All, however, will trail by many billions the US-dominated top ten led by Coca-Cola at $68.9bn with Microsoft and IBM respectively in second and third places. The sole non-US member of the elite ten is Finland’s Nokia.
Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale
Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity
Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.
.jpg "Pepperfry to launch new campaign and scale up content marketing")
CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps
Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams
Firmly denies rumours of WPP breaking up after Sorrell's exit
.jpg "L for Love campaign receives positive response from LGBTQ community")
Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular