Top Story


Home >> International >> Article

International: Castrol unites global creative, media biz into O&M, MindShare

Font Size   16
International: Castrol unites global creative, media biz into O&M, MindShare

Castrol has consolidated its global creative and media business into WPP Group agencies Ogilvy & Mather Worldwide and MindShare Worldwide. No budget was disclosed.

It is believed that both appointments were made without formal pitches. Both networks already handle creative and media for parent company BP.

Castrol previously used numerous agencies around the world and could not disclose a list. However, it is known that in Europe the brand's estimated $29 million budget was handled by Springer & Jacoby and FCB Worldwide.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube