Top Story

e4m_logo.png

Home >> International >> Article

International: Carat overtakes Zenith at top of UK media league

01-September-2001
Font Size   16
International: Carat overtakes Zenith at top of UK media league

The billings league table of Britain’s media shops has a new kingpin – Aegis Group-owned Carat – toppling Zenith Media from the prime position it has held since being jointly launched by Saatchi & Saatchi and Cordiant in 1988.

Carat’s margin of victory is not wide – £552.1 million for the period August 2000-July 2001 compared with Zenith’s £548m. However, the table’s compiler AC Nielsen MMS reports that Zenith appears set to regain the lead based on data collected since July.

Zenith managing director Simon Marquis was philosophical about the dethronement: “We've never made being number one our sole proposition. Being big is certainly part of it but being highly skilled in planning and buying is more important."

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube