Top Story


Home >> International >> Article

International: Ads blamed for childhood stress

Font Size   16
International: Ads blamed for childhood stress

Children are being groomed for a lifetime of consumerism by marketing that targets them directly and puts pressure on them to keep up with images of how they should look and what they should own, resulting in stress, depression and low self-esteem, a report by the left-leaning thinktank Compass warns.

Marketing experts and branding gurus have devised "ever more ingenious ways of infiltrating children's worlds", it says. The child-oriented market is worth £30bn annually in the UK, and encompasses a wide range of activities, stretching from learning and play to food and clothing.

The study says children are being forced to grow up too soon, with lacy underwear targeted at pre-teens, and toys such as the "Bratz secret date collection" marketing champagne glasses and "date night accessories" to six-year old girls.

UK children see an average of 20,000-40,000 television advertisements a year. At the same time, websites such as Kellogg's Frosties Earn Your Stripes encourage children to collect and distribute stickers from packs of the cereal and play a Frosties-inspired virtual football game.

Source: Mediaguardian


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

One of the latest entrants to the IPL club, Kent RO Systems recently announced its sponsorship deal with Kings XI Punjab

The shortlists in the Media, Publisher, Creative and Branded Content categories are now up on the website

According to BARC India data, English news genre grew by 2.76 per cent whereas Hindi news genre saw a 30 per cent growth during North East Assembly elections results on March 3