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Interactive TV to grow 15-fold in 5 years

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Interactive TV to grow 15-fold in 5 years

Media magnate Rupert Murdoch today spelled out his vision of a future in which interactive television provided viewers with a sense of community, as well as making a tidy profit for his companies.

Predicting a 15-fold increase in the number of interactive television connections in the next five years, he said the systems would allow companies to "reach out with new technology".

Addressing a Credit Lyonnais Securities Asia investors’ forum here via a video link from New York, he said interactive broadcasts to Britain pioneered by his firm’s BSkyB satellite television arm had been a "stunning success." "Interactive TV, I believe, will be a key part of the digital age... because it simply works well," he said.


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