Top Story

e4m_logo.png

Home >> International >> Article

Interactive TV to grow 15-fold in 5 years

16-May-2001
Font Size   16
Interactive TV to grow 15-fold in 5 years

Media magnate Rupert Murdoch today spelled out his vision of a future in which interactive television provided viewers with a sense of community, as well as making a tidy profit for his companies.

Predicting a 15-fold increase in the number of interactive television connections in the next five years, he said the systems would allow companies to "reach out with new technology".

Addressing a Credit Lyonnais Securities Asia investors’ forum here via a video link from New York, he said interactive broadcasts to Britain pioneered by his firm’s BSkyB satellite television arm had been a "stunning success." "Interactive TV, I believe, will be a key part of the digital age... because it simply works well," he said.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular