Top Story


Home >> International >> Article

INTAM, TAM deny existence of publicised households

Font Size   16
INTAM, TAM deny existence of publicised households

The mystery of the circulation of an anonymous letter mentioning the lists of the INTAM and TAM metered homes has deepened with the two television rating monitoring agencies claiming that some of the households mentioned were non-existent.

TAM Media Research chief executive officer L V Krishnan, said “It is an outdated list, with some of the information dating back to two years. We are checking out the list.”

ORG-MARG echoed the same line of thought. “We are checking the level of accuracy of the list. The checks so far indicate that some are metered homes but others are not,” said ORG-MARG president Ashok Das.

The rating agencies have also questioned the manner in which the lists have been circulated to the media. “It suggests that there is a vested interest behind this, who is clearly not happy with independent ratings and wants to discredit them. We are hoping that our investigation will throw some light on this,” Mr Das said.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube

FMCG brands Reckitt Benckiser and Hindustan Lever continue to lead BARC's Top 10 Advertiser

The Oxford Dictionary defines an Adultescent as “a middle-aged person whose clothes, interests, and activities are typically associated with youth culture”