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India Today to launch TV channel next month

14-November-2000
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India Today to launch TV channel next month

The much-talked-about 24-hour news and current affairs channel from the Living Media Group is all set to hit the television screens early next month. TBWA Anthem has bagged the advertising account, which is worth roughly Rs 5 crore for three months. With the launch of the digital free-to-air news channel, TV Today (Living Media's television division) will have to give up the Aajtak slot in DD Metro. TV Today's contract with Doordarshan for Aajtak is valid till March 2001.However, Doordarshan has been quietly preparing for the eventuality and is already looking for a replacement for Aajtak. Those in the race include production houses run by Rajat Sharma, Nalini Singh and Kerry Packer-HFCL combine Nine Broadcasting.

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