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IMRB to launch Target Group Index

04-December-2001
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IMRB to launch Target Group Index

India’s leading market research organization, IMRB is launching the Target Group Index (TGI), the most widely used single source marketing, communication and planning tool in the world in India.

Through a comprehensive study on behaviour, attitudes, lifestyles, consumption and media habits, TGI can help, marketers in both strategic as well as tactical market decision making. It provides information on a brand’s market standing, targeting and positioning, market segmentation as well as its own and its competitors’ strengths in those segments. In a nutshell, TGI provides marketers the wherewithal to optimise marketing communication plans.

IMRB is organising seminars to popularise and to educate the marketing, advertising and media fraternity about the concept of TGI. These seminars would be presenting an overview of the TGI India study and using illustrations based on international as well as Indian case studies demonstrate how TGI data can be used to provide insights on the consumer. TGI could be of relevance and of interest to marketing professionals, their ad agencies, media owners as well as account and media planners.

The introduction of TGI is inline with IMRB’s practice of introducing sophisticated, time tested and relevant market research tools and methodologies in the Indian market. IMRB is also the licensee for all Millward Brown products in South Asia (India, Pakistan, Sri Lanka, Nepal, and Bangladesh) and has acted as a catalyst in the development of market research infrastructure in India and neighbouring countries.

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The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)