Top Story

e4m_logo.png

Home >> International >> Article

IBF sets up committee to investigate TRP imbroglio

02-October-2001
Font Size   16
IBF sets up committee to investigate TRP imbroglio

Two weeks after the meeting between the rating agencies and broadcasters on the controversial people-meter panel leak, the Indian Broadcasting Foundation (IBF) has set up a committee to investigate the issue.

The IBF committee will have to submit a detailed report on its investigation of the TRP imbroglio within the next three weeks. This committee comprises executives from Star, Sony Entertainment Television (SET), Zee Network, Enadu, Sun and Doordarshan.

The move to set up the committee assumes significance in the light of the fact that one of the IBF members had recently demanded suspension of the publication of TAM and INTAM ratings till these were revamped.

Ever since the people-meter lists for Tam and Intam television rating points (TRP) leaked last month in Mumbai and Chennai, the broadcasting industry has been in a tizzy. The reason is that TRPs are the very basis of advertising revenues for these broadcasters.

To probe into how TAM/INTAM lists were leaked into public domain and to find a solution to the problem, broadcasters, under the IBF umbrella, had met Tam and INTAM chiefs in Mumbai on September 14.

IBF members, including Subhash Chandra (Zee Telefilms Ltd), Peter Mukherjea (Star India), Mahesh Prasad (Sahara India TV), Deepak Shourie (Discovery Channel) and Kalanidhi Maran (Sun TV) met in Mumbai over the week-end, and decided to continue subscribing to the present rating system till the committee submits its recommendations.

Although broadcasters and rating agencies decided that there would not be any suspension of the publication of the TAM/INTAM ratings, Zee CEO Sandeep Goyal recently shot off a letter to ORG-MARG CEO Titoo Ahluwalia, thereby sparking another round of controversy.

According to sources, in his letter to Mr Ahluwalia, Mr Goyal sought suspension of the publication of TAN/INTAM ratings immediately. The data provided by TAM and INTAM is ‘seriously influenced’, the letter suggested.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at News18.com, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.