Top Story

e4m_logo.png

Home >> International >> Article

IBF is to sign an agreement with AAAI

22-February-2001
Font Size   16
IBF is to sign an agreement with AAAI

The Indian Broadcasting Foundation (IBF) is all set to sign an agreement with the Advertising Agencies Association of India (AAAI). Mr. Ramesh Narayan, president, AAAI, and Mr. Kunal Dasgupta, Treasurer of IBF and CEO of Sony Television, are scheduled to sign the agreement in Mumbai on February 23.

The agreement is scheduled to bring IBF on par with its parallel body of newspaper organizations-Indian Newspaper Society (INS). Similarly, AAAI members, through this agreement, will get a special status regarding the credit period for payment of advertisements and commission.

The New Delhi-based IBF was set up last year to bring television broadcasters together to address common issues and have a strong representation in the global arena, the Mumbai-based AAAI has had a significant role in the advertising world for some years now.

As per the codes laid down by the AAAI, advertising is an important and legitimate means for the seller to awaken interest in his goods and services. And that the success of advertising depends on public confidence. Now, with the IBF and AAAI scheduled to sign an agreement, both broadcasters and advertisers hope to grow stronger together.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The aim is to advance the company’s goal of simplifying its business and drive deeper service connectivity to its clients