Top Story


Home >> International >> Article

I&B Ministry yet to take a decision on Geethakrishnan Committee report

Font Size   16
I&B Ministry yet to take a decision on Geethakrishnan Committee report

With only a day to go for meeting the deadline set by the Geethakrishnan Committee on Expenditure Reforms, the Information and Broadcasting Ministry does not appear in a hurry to implement the recommendations, particularly regarding shutting down or cutting the staff strength of various media units.

I&B Minister Sushma Swaraj replying to a question on Geethakrishnan recommendations in Rajya Sabha, said, ‘‘The report of Geethakrishnan Committee has been considered... However, no final decision has been taken in the matter.’’

This is despite July 31 being the last date set by the Finance Ministry to implement the Geethakrishnan recommendations. Ms Swaraj, however, met Finance Minister Yashwant Sinha a few times in the past one month to discuss these recommendations. There’s also a question mark over the budget allocation for some of the media units beyond the July 31 deadline.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Under BN Kumar’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.

Aamir Khan will soon be seen in a full-fledged marketing campaign around the upcoming Vivo products and will feature in a new television commercial