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HTA bags Dr. Morepen account from Bates

05-December-2001
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HTA bags Dr. Morepen account from Bates

exchange4media has learnt that HTA, Delhi has added another feather to its cap by bagging the Dr. Morepen, the upcoming healthcare brand from Bates, Delhi. Though exchange4media has not been able to confirm this from HTA Delhi head Kamal Oberoi sources added that the size of the business of Dr. Morepen that comes to HTA is estimated to be close to Rs. 5 crores.

Dr Morepen is a brand, which is promoted by Morepen Laboratories who entered the Rs. 4500 crores Over the Counter (OTC) segment with the launch of its umbrella brand Dr. Morepen in July this year.

Initially this year Dr. Morepen had launched six products namely antacid (Dab Fizz), laxative (Sat Isabgol), Digestive (Gol Goli), throat lozenge (2 Kool), energy supplement(C Sip) and Low calorie sugar (Sugar Ex). In the long-term Dr. Morepen plans to have a presence in lifestyle or what it calls Fast Moving Health Good (FMHG).

Dr. Morepen is expected to launch more products and services in the coming months. Morepen Laboratories this year had a turnover of Rs. 438 crores and a profit of Rs. 73.25 crores. In the past few months Dr. Morepen has been present in electronic medium including TV and radio.

It has also sponsored events that had relevance to Dr. Morepen brand. Infact it has established a very popular radio show called Non Stop Zindagi on FM every evening from 7 to 8 PM which has music, tips on health and lifestyle.

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