Top Story

Home >> International >> Article

Hindustan Times ties-up with Deccan Herald to launch HT Careers in Bangalore

24-August-2001
Font Size   16
Hindustan Times ties-up with Deccan Herald to launch HT Careers in Bangalore

After the trend-setting alliance with Deccan Chronicle for the Andhra Pradesh Market, Indian Express for Mumbai, Pune and Ahmedabad Markets, Financial Express and Mid-Day for Mumbai, Hindustan Times is entering into another tie-up with Deccan Herald for covering Appointment advertising market, with HT Careers in the lucrative Bangalore market. With HT Careers alliance, the Jobs advertisers now have a one stop comprehensive medium for attracting quality response from all Four Corners of the nation.

The alliance has already been providing a massive readership base to the Jobs advertisers through Hindustan Times' undisputed dominance in North (with extensive reach North of Vindhyas, comprising of prime cities of Delhi, Chandigarh, Lucknow, Jaipur, Bhopal, Kolkata, Patna, Ranchi, Raipur, Varanasi, Muzaffarpur and Bhagalpur), Indian Express and Mid-Day's phenomenal coverage of prime Western markets like Mumbai, Pune and Ahmedabad and Deccan Chronicle's leadership in Hyderabad. With Deccan Herald's entry into the combo, for the first time, the advertisers will get five strong brands across markets at one rate and at one point of sale.

The reach offered by the alliance is significantly higher than Ascent, the appointment supplement of TOI. The quality of readership is considerably higher as well. As per NRS 2001, where Ascent's reach in SEC A is 2.04 Million for the markets of Delhi, Maharashtra, Gujarat, AP and Karnataka, that of the HT Careers alliance is 2.61 Million bringing 28 % higher value to the advertiser in one go.

The overall readership of the HT Careers alliance with Deccan Herald joining in, has now reached a phenomenal 7.45 millions as against Times of India's 3.94 millions in these markets as per NRS 2001. With a whopping 89% lead in these markets over Times of India, the alliance is likely to be the most sought after medium for Recruitment advertising.

To top it all the advertising rates is considerably lower than that of Ascent.

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE LOKMAT MAHARASHTRIAN OF THE YEAR AWARDS 2018 RECOGNIZE EXCEPTIONAL TALENT CNBC-TV18’S INDIA BUSINESS LEADER AWARDS HONOUR HIGH-ACHIEVERS, OUTSTANDING LEADERS AND TOP VISIONARIES

Telugu channel Star Maa is launching two new serials in the afternoon slots on May 21- Kante Koothurne Kanali and Shambhavi

CCI in February fined Google $20 million for abusing its position in online web search and also slammed the company for preventing its partners from using competing search services

Bhattacharya was has now set his sights on entrepreneurship with plans to set up something in content and fashion tech space