Top Story

Home >> International >> Article

HFCL Nine Broadcasting, has pitched for a 10-year contract for DD Metro

02-February-2001
Font Size   16
HFCL Nine Broadcasting, has pitched for a 10-year contract for DD Metro

The Kerry Packer-Vinay Maloo media joint venture, HFCL Nine Broadcasting, has pitched for a 10-year contract for the Doordarshan Metro channel with Prasar Bharti. It is also pressing its case to run the entire channel, not just the primetime segment, as is the case currently.

In a recent presentation made to the Prasar Bharti board, industry sources said Nine Broadcasting had made it clear that unless it was given a long-term contract, it would not be interested in piecemeal extensions. In case the deal with DD falls through, Nine Broadcasting is seriously exploring other options -- including launching its own channels as well as diverting investments into film production.

Nine Broadcasting makes programmes for three hours of airtime on DD Metro from 7 pm to 10 pm. Its annual contract for the two-time slots it has is scheduled to expire on September 21 and October 16, respectively.

In its counter-offer, Nine Broadcasting is dangling the carrot of a fixed fee-cum-revenue sharing to Doordarshan in case its demand for a long-term contract is accepted. Prasar Bharti CEO Anil Baijal is likely to take a decision in the near future.

Some of Nine Broadcasting family soaps like Kundali and Zindagi Mil Ke Banayenga and television film slot Director's Cut have become quite popular.

For the first time, its programmes have begun to figure in the Top 50 list of programmes (Celebrate with Music was at slot 46 on January 27), while the TRP of its best programme week-to-week has doubled from 1.2 (for all TRP cities) in week 8 to 2.1 in the latest week 20 (source: TAM Media).

While DD Metro has improved its position substantially in All TV Homes on account of Nine Broadcasting's improved programming, figures show it still has a long way to go in cable and satellite homes.

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Bharti-Airtel issued a statement claiming the apex court dismissed Jio’s petition granting Airtel a partial reprieve over its IPL advertising campaign

Hareesh Tibrewala explains how Block Chain technology can help monetize your digital footprint, as per your own rules, instead of a 3rd party doing it

Kavinder Singh talks about the brand’s advertising and marketing strategy and tells us how it has has played an integral role in the rise in its standalone net profit to Rs 38.55 crore