Top Story


Home >> International >> Article

Hathway refuses to accept hike in subscription by Discovery, blocks two channels

Font Size   16
Hathway refuses to accept hike in subscription by Discovery, blocks two channels

Most cable networks have accepted the hike after the customary grumbling, one of the larger multi-system operators - Hathway Cable & Datacom - has refused to accept the subscription hike and has blacked out the two channels. Discovery Communications had hiked its subscription rates for its package of two channels -- Discovery and Animal Planet -- from Rs 5 to Rs 6.25 per subscriber per month.

The sources close to Discovery Communications allege that Hathway was waging a war by proxy on behalf of Star. National Geographic channel, which is part of the Star bouquet, competes with Discovery for the natural history slot but has a much lower reach and viewership rating.

Discovery's blackout on Hathway's network has been continuing for the last two weeks. Discovery has taken the stand that there would be no compromise on the revised rate, but the number of subscribers Hathway would pay for is seen as a negotiable issue. Sanjay Khanna, Discovery's VP-distribution and marketing said the channel's recovery rate was around 33 per cent, which was above the industry average.

Meanwhile, Discovery has firmed up plans to launch two more channels -- Discovery Health and Discovery Travel by the end of the year. Discovery Health would go on air first as a 24 -hour channel.

The opening up of health insurance to the private sector and the increasing concerns about health had made 'Discovery Health' an attractive business proposition. Earlier plans to launch 'Discovery Kids' as a separate channel had however been put on hold as the prospects of generating ad revenue for a 24-hour children's channel were not very bright.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by