Top Story


Home >> International >> Article

Hallmark with new positioning strategy – Celebrate Life

Font Size   16
Hallmark with new positioning strategy – Celebrate Life

Hallmark Entertainment Network is in the process of launching a multimedia marketing plan, following the roll-out of new programming and new positioning strategy – Celebrate Life – in November 2000.

The multimedia plan will also involve one-to-one interaction with the viewers to promote sampling of the channel. Hallmark Entertainment Network will focus on taking ‘Celebrate Life’ to its target viewers in the top 15 cities, giving them a feeling of new programming as well as the channel. The channel will be promoting ‘Celebrate Life’ through various family-occasions where one can watch the programmes in the company of dear and near ones.

The new changes in Hallmark channel include branded blocks: Lovebeat on Tuesdays to showcase romance; On the Edge on Wednesday showcasing action; Our Time on Thursdays for family movies; and Night Flies on Fridays for mystery and suspense.

Hallmark will air Kids Block in the mornings from 7 am to 10 am and from 4 pm to 7 pm in the evenings during the weekdays. To address kids below eight years, it has already introduced daily blocks like Wishbone, Seasme Street, Pappyland and Construction Site.

Hallmark is also looking at working out integrated marketing packages for advertisers. Some of the big advertisers who have joined Hallmark this year are: Godrej, Dominos, Heinz, Nestle, Samsung, Aiwa and Nokia.


Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)