Top Story

e4m_logo.png

Home >> International >> Article

H-P to organise corporate quiz, ties up with ESPN

15-December-2001
Font Size   16
H-P to organise corporate quiz, ties up with ESPN

In a bid to promote its products, especially printers, Hewlett Packard is organising a corporate challenger quiz, jointly with sports channel ESPN and Oberoi.

According to company sources, the whole idea of corporate challenger quiz is to bring a consortium of organisations using sports to deliver the company’s message.

According to company the contest for designers was meant to attract the larger segment of creative director, graphic designers, professionals from advertising agencies, pre-press agencies at the launch of DesignJet printers.

HP has started organising events for end-customers very recently. They are planning to have about one every quarter, depending on the success of the current one.

Interestingly, HP realised that mailers being sent were no longer evoking much of a response and the roadshow conducted in January was a dampner as well. This made the company to latched on to a fancier events to attract potential customers.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at News18.com, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.