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Grey Worldwide taking acquisition route to expand its business

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Grey Worldwide taking acquisition route to expand its business

Grey Worldwide (India) Private Limited, is planning to expand its business by acquiring smaller agencies. The company has already initiated talks with at least 3-4 agencies. The agency expects to grow at the rate of five per cent next year.

Grey Worldwide lost some valuable accounts like Domino's account to Equus Advertising and Novartis' Calcium Sandoz account to Euro RSCG.

The decision to acquire smaller agencies comes at a time when Grey Worldwide needs to brace its expertise and make up for the losses. The agency has managed to grab business worth Rs 20 crores in the past couple of months.

The agency's current list of clients include Om Kotak Mahindra Life Insurance, Britannia, Marico's Saffola brand of oil, Kinetic, ITC cards and food.


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The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)