The Government categorically ruled out allowing foreign direct investment in print media. The information and broadcasting minister Sushma Swaraj said that the Centre was, however, open to the idea of foreign equity participation in magazines and journals, related to science and technology. The government would consider the modalities for allowing foreign equity participation in printing and publishing of journals and magazines related to Research and Development and information technology. On opening up of Direct-to-home broadcasting services in the country, Swaraj said that government will soon clear the ambiguities relating to policy guidelines related to the sectoral cap for broadcasting and cable network.
Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker Indiaâ€™s performance and a lot more
Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.
In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.
Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer
A total of 183 advertisements were picked up by ASCIâ€™s Suo Moto surveillance
Communication experts say that the recent Airtel controversy on Twitter is a lesson for consumer-facing brands to rejig their customer support and make it more apt for social media