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For Sony TV Govinda is Headache No. 1

16-January-2001
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For Sony TV Govinda is Headache No. 1

The Sony Entertainment channel, which plans to launch its own game show ‘Jeeto Chappar Phaad Ke’, is finding Govinda as headache no. 1. He has been reporting late or sick on shoots, even cancelling them at times. Sony has had to spread out the shoot of each episode whereas it had originally planned to pack three into a single day. As a result the game show could not open on the scheduled date of January 5. In the meantime, Sony, which has put up the 12 participants and a 250-strong audience of each episode at posh hotels, has had to bear with escalating costs running into lakhs. But though Sony might be grumbling, it is still not complaining. For it hopes that this out-and-out entertainer will do for it what Anupam Kher and Manisha Koirala failed to do for Zee. Because at the end of the day, Sony has avoided all the mistake that Zee made in taking on Kaun Banega Crorepati.

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