Advertising industry in India will grow to Rs 12,000 crore by 2003, the share of spends on the Internet will remain a miniscule 3 per cent but radio will see a significant increase in ad revenues thanks to private FM stations. These were some of the interesting findings revealed by the speakers at a seminar organised by the Advertising Agencies Association of India (AAAI) in Delhi. âIn the west, the spends on radio accounts for over 15 per cent of the total advertising. In India, it is 1.5 per cent now. But, this will see a two to three fold increase in the next couple of years owning to FM being opened to private playersâ said V Balasubramanium, managing consultant, media development and strategic planning at O&M. Research figures shows an over 20 per cent increase in Television Ratings Points for family/drama soaps on TV between January to November despite gameshows. Commenting on the implications of Direct-to-Home (DTH) on media, Bharat Kapadia, associate publisher, Chitralekha, says that it may still take three to four years before it can make a sizeable penetration in Indian homes. The Media Multiplier Research shows that a combination of press and TV still works best for most brands including FMCGs.
Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.
In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.
Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer
Tim Castree is all praises for his team in India and trusts it to be a result of âan excellent execution of agencyâs global strategyâ headed by Kartik Sharma
Mookerjee will lead the agencyâs focus on strategic media planning, technology, data, content and ROI driven solutions
Lizol continued to reign the top spot in BARCâs Top 10 Brands for Week 23 (June 2-8, 2018)
Mazhavil Manorama which was at the fourth position in Week 22 climbed two positions up, bagging the second spot in Malayalam GEC category. Zee Telugu came in the first spot outdoing Star Maa in week 2...