Top Story

e4m_logo.png

Home >> International >> Article

Fall in rating forces Sun TV to cut Koteeswaran airtime

23-June-2001
Font Size   16
Fall in rating forces Sun TV to cut Koteeswaran airtime

Fall in rating of game show 'Koteeswaran' has forced Sun TV to air it only once a week. Starting June 17, the game show will be replaced by a one-hour mythological costume extravaganza ‘Soolam’ in the Sunday 9 PM to 10 PM prime-time band.

The new one-hour weekly serial “Soolam”, produced by Saregama India, is said to be the most expensive costume drama ever made. The serial will be marketed by New Age Entertainment and is slotted for a minimum of 52 episodes.

Initially marketed by New Age, the game show is currently being marketed by Media Dreams. Sun also airs a game show on its Malayalam channel Surya TV. With the market for game shows petering out, it will be interesting to find out how channels bring back the audiences to the screen during prime time.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...