Top Story

e4m_logo.png

Home >> International >> Article

exchange4media exclusive: ABC January-June ’01 analysis<br>Business genre slows down. Business Today, the only exception.<br>Women/Lifestyle Magazine lose heavily.

26-September-2001
Font Size   16
exchange4media exclusive: ABC January-June ’01 analysis<br>Business genre slows down. Business Today, the only exception.<br>Women/Lifestyle Magazine lose heavily.

The economic slowdown finally caught up with Business publication. English newspapers and magazines suffered a modest loss of circulation. Economic Times lost 3% of its circulation while Business India lost 4%. Only exception was Business Today, which actually gained circulation during the first six months of the current year.

It was mayhem for Lifestyle/Women magazine segment. Leading titles, Femina and Filmfare lost 9% circulation in the six months period. Women’s Era too lost marginally. It was however a relative newcomer, New Women that stole the show. It grew by 9%!

In the General-Interest genre, The Week grew substantially, by 13%, while the top 2 magazines in the segment were stable.

Hindi newspapers, as a category, saw a marginal increase. Only to be expected since the language is seeing huge circulation wars in all major Hindi speaking states. Amar Ujala, however, suffered a major setback. Circulation fell by over a lakh of copies to 605,611, a steep fall of 17%. A closer look at numbers reveals that reason for this fall is huge drop of circulation in two important editions – Bareilly (33% drop) and Dehradun (43%) drop.

While the first six months of the year may not have been very good for print media, next few months are likely to make up. “America Under Attack” will surely make interesting reading. After all nothing sells better than bad news!

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at News18.com, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.