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European music channel MCM in a new avtaar

26-February-2001
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European music channel MCM in a new avtaar

European music channel MCM, owned by Fashion Television (FTV) Paris, will soon be available in a new avatar in India. FTV will not air festival specials like French cabaret, lingerie shows and other such events which are explicit in nature to suit the sensibilities.

The director general of FTV Francois Thiellet said, “Due to its size, India is an important market and it is our goal to adapt our channels to the Indian culture.” Thiellet is in India in response to the objections raised by the information & broadcasting ministry on the content of its fashion channel.

Thiellet is also negotiating with several Indian media companies to act as a local partner for the FTV venture. At present, Modi Entertainment Network is responsible for the distribution of FTV in India, B4U supplies some India-specific fashion programming.

On the objections raised by the Indian government on FTV contents, Thiellet said, “We have reached an amicable agreement with the Indian I & B ministry. They have asked us to remove any kind of programming which involves fashion shows of lingerie and undergarments in the prime time slot, defined as 6 to 11 pm time band.”

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