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etc to tie-up with Sony Music

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etc to tie-up with Sony Music

Leading music channel etc is expanding its business by tying up with music companies to market their albums in return for royalty payment and access to their content. The channel has already tied up with RPG-owned Saregama HMV and is close to inking a deal with Sony Music for joint marketing of selected albums from the two music companies.

The deal with Saregama HMV involves four albums which the two would jointly come out with in the current calendar year.

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