Home >> International >> Article
etc dominates top 10 programmes amongst music-based channels: INTAM

The Hindi music channel etc with its core business of music, dominates the top 10 programs amongst the music-based channels with seven programs. According to INTAM reports for the period of February 19-25 in all India 4+ Cable & Satellite (C&S) homes the shows of etc have superior channels compared to the other music based channels.
Bhakti Sangeet, a compilation of religious songs is telecast everyday at 7:30 am on etc tops the table with a channel share of 1.45. The show is followed by Mix Masala, Bhakti Sudha, Bollywood Bazaar and POP unlimited.
Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content
Co-founder and CEO of Britzo launched IVVO smartphone under the ‘Make in India’ program
Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign
Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale
Co-founder and CEO of Britzo launched IVVO smartphone under the ‘Make in India’ program
“Hate speech targeting journalists is shared and amplified on social networks, often by troll armies,” the report read while stating the reason for drop in India’s rank.
We take a look at travel company, MakeMyTrip’s ad with its brand ambassadors – actors Ranveer Singh and Alia Bhatt which has garnered the brand 4,239,789 views on YouTube