Top Story


Home >> International >> Article

ESPN Star Sports to hike subscription rates by Rs 6-8

Font Size   16
ESPN Star Sports to hike subscription rates by Rs 6-8

ESPN Star Sports is planning to increase subscription rates of its two sporting channels from Rs 16 to Rs 22-24 by January 2002. A decision on hiking the rates is expected to be made within two weeks, after which intimation will be made to the cable operators.

The annual contract with most of the cable operators in the country will come to an end in December.

The company is indicating a monthly increase of Rs 6-8 per subscriber to get an initial feedback from the market.

The stumbling block, however, may be that ESPN Star Sports does not have any live cricket till April next year. DD Sports has rights to telecast international cricket from within the country, starting with England’s tour of India. Doordarshan’s sports channel, distributed by Modi Entertainment Network, has recently increased the subscription rates.

Cable operators, already saddled with the imminent rise in pay channel prices from Star network early next year, are hoping that they can flex their muscles as ESPN Star Sports does not have any live cricket to show till April.

ESPN Star Sports, however, believes that other sporting events like football and Formula 1 are gaining in popularity. Besides, the programme Super Selector is riding high.

Industry analysts, are sceptical whether non-cricket live events can draw a pull to drive distribution of pay channels. It is after April that ESPN Star Sports has three cricket tours as India plays against West Indies, England and New Zealand.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular