Top Story


Home >> International >> Article

Direct selling industry to grow by 25-30 per cent: IDSA

Font Size   16
Direct selling industry to grow by 25-30 per cent: IDSA

According to the Indian Direct Selling Association (IDSA), direct selling industry will grow by 25 to 30 per cent in the current year. The optimism for this growth expectation stems from the projected expansion in the basic product categories ranging from home and personal care, education, weight management, food supplements and kitchenware.

It is also expected that it will also include more sophisticated products like software, online and offline software education, new varieties in food supplements, banking services, beverages, daily use eatable products and other services.

The National Survey stated that in 2000-01, the industry grew by 53.5 per cent in terms of turnover to reach a total of Rs 1374 crore from Rs 895 crore last year. The number of sales people grew to touch a new high of 8.06 lakh people, which was 1.16 lakh above the total number of people involved in direct selling last year. Over 70 per cent of the sales force constituted women and over 30,000 crore customers received service at their doorstep.

In terms of technology transfer, most IDSA companies had transferred technology and invested millions of dollars (over 120 million USD) in the Indian industry including the small-scale sector and sourced 90 per cent of the finished goods within India.

The direct selling industry invested more than 8 per cent of its total turnover on training and development of its people. It was also estimated that last year about 6.9 lakh people were earning for themselves through direct selling.

IDSA has decided to admit only those companies as its members who come clean through its vetting procedures, adhere to the most stringent business practices, offer money-back warranties/business trail offer guarantees, provide quality products and require a no or low investment to start the business.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular