Top Story

e4m_logo.png

Home >> International >> Article

DD's 24-hour northeast channel launch deferred

23-December-2000
Font Size   16
DD's 24-hour northeast channel launch deferred

Doordarshan's launch of the 24-hour northeast channel has been deferred and will now take place on December 27.

The channel was earlier to be launched on Saturday but in view of Christmas celebrations this was postponed, Information & Broadcasting minister Sushma Swaraj, who will be inaugurating the channel at Guwahati, said on Friday.

Chief ministers of all seven states and Sikkim have been invited she said, adding that the channel runs for nine-and-a-half hours at present.

Swaraj said emphasis would be laid on local and regional items on the channel, which is aimed at giving people of the remote areas better access to DD.

Tags

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)