Top Story


Home >> International >> Article

DD to market news spot on its own

Font Size   16
DD to market news spot on its own

Doordarshan has decided to market time on its news channel DD-News on its own. This will be done through its marketing cell that is based out of Mumbai. DD will shortly approach potential advertisers with the rate card for DD-News.

A 10-second spot on DD-News will cost approximately Rs 400. If an advertiser makes a commitment to spend Rs 5,000 on the channel, DD will offer the advertiser 150 seconds of free commercial time (FCT). The newly established marketing department handles programmes that include ‘Chitrahaar’, ‘Shreekanth’, ‘Malgudi Days’ and ‘Bharat Ek Khoj’.

While the marketing cell is currently based out of Mumbai, plans are afoot to set up establishments in Chennai, Bangalore and New Delhi.

DD has also decided to sell time on programmes that are currently handled by private producers on DD-1. The objective behind this, is to keep in touch with the clients and the market on a regular basis.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Under BN Kumar’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.

Aamir Khan will soon be seen in a full-fledged marketing campaign around the upcoming Vivo products and will feature in a new television commercial