Top Story


Home >> International >> Article

DD Sports decides to brand monthly packages

Font Size   16
DD Sports decides to brand monthly packages

Doordarshan (DD), which has decided to brand monthly sports packages with peppy names to make the events more marketable to advertisers. All the sports events in the package will be exclusively aired live on DD Sports. Cricket, hockey, football and tennis are all part of this bonanza this month. `April Mania', will consist of the remaining India-Australia matches, Davis Cup World Cup Quarterfinals, Davis Cup Asia-Oceania Finals, Italian Cup Soccer Finals, Soccer World Cup Qualifiers, National Football League Matches, ITF Circuit Tennis Tournament and All-India Beighton Cup Hockey Tournament Final.

Although DD has come out with the novelty of packaging these events in a unique manner to market them better, DD officials are not talking much about the initiative. However, cricket is an exception, which is being marketed by Buddha Films for DD. As per the deal for the BCCI (Board for Cricket Control in India) matches, Buddha Films is to give a guaranteed amount to DD for a four-and-a-half-year contract.

According to the details of the deals between DD and various sports organisations, DD has paid/to pay Rs 46 crore per annum to BCCI for all international matches for five years from 1999 onwards. Similarly, DD has paid/is to pay Rs 8.5 crore for 2000-2001 and Rs 10 crore for 2001-2002 to All-India Football Federation for all international matches played in India.

The rights fee for the World Group Davis Cup Matches is Rs 20 lakh and for the Davis Cup Zonal matches Rs 10 lakh for five years beginning January 1999. For acquiring TV rights for the hockey matches, DD has been paying Rs 5 lakh per international match, Rs 5 lakh again for national finals and Rs 1.25 lakh for national semi-finals to the Indian Hockey Federation.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

As National Sales Head at, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.

J Suresh, Managing Director and Chief Executive Officer, Arvind Lifestyle Brands Limited. chatted with exchange4media on the launch of the brand's private label ‘Arvind – Ready to Wear,' its business...

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively