Top Story


Home >> International >> Article

DD Chennai losing out to Pvt channels

Font Size   16
DD Chennai losing out to Pvt channels

Doordarshan Kendra Chenni has fallen way behind its revenue targets, courtesy competition from a bouquet of private Tamil channels such as Sun TV, Raj TV and Vijay TV. The Prasar Bharati had set a revenue target of Rs 50 crore for the Chennai Kendra upto December 31,2000, but it managed to garner just about 10 per cent of the prescribed target—Rs 5.54 crore.

According to the government the reason for the shortfall are twofold—one multiplicity of channels and competition from private channels. Two, under cutting of rates by private channels and inflexible rates of Doordarshan.

The Prasar Bharati, has intimated that the Chennai Kendra would have to take specific steps in improving its performance. The prime time slots on both DD-1 and satellite channel ‘Podhighal’ would now be given to the highest bidder, instead of the first-come, first serve basis adopted earlier.

A core marketing team has been created from among the staff to aggressively promote the channel’s interest among new advertising agencies and first-time advertisers. In addition, a database of all advertisers who were with the Kendra earlier has been created and efforts are being made to bring them back to Doordarshan.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube