Top Story


Home >> International >> Article

Creative Eye acquires two software entities

Font Size   16
Creative Eye acquires two software entities

Creative Eye has acquired two software entities -- Sanush Films, promoted by Vijay Ghope, and Kirti Films, promoted by Siddhartha Nagar. As per the agreement, Sanush Films will produce programmes exclusively for Creative Eye and Creative Eye would provide the infrastructure and bear the production costs. Creative Eye is planning to structure a similar deal with Kirti Films for acquisition of talent and existing programmes such as 'Mangala' and 'Desh Pardesh' which was running on Doordarshan Lucknow and the national network.

Creative Eye has also been awarded the 9.00 pm to 9.30 pm slot for a social serial 'Jaane Anjane'. This serial which went on air from September 13 is telecast thrice a week.

The company is also coming up with a five-day-per-week serial called 'Banna' on Doordarshan Kannada station in Bangalore.

The company runs three magnum opuses on satellite channels: 'Om Namo Narayan' on Sahara TV, 'Jab Tap Vrat' on Star Plus and 'Sree Ganesh' on Sony TV. All these three serials are mythological serials.

Creative Eye is now gearing itself up for more social genre programming and soaps. It already has the pilot ready for two serials: 'Tulsi Mere Aangan Ki' and 'Kya Beti Paraya Dhan Hai'.

Creative Eye posted revenues to the tune of Rs 52.39 crores for the year ended March 31, 2001, with a profit after tax of Rs 4 crores, up from Rs 2.85 crores.

Creative Eye currently has a library of 1500 hours of programmes and it is also looking at exploiting other avenues of revenue generation.

To earn export revenues it has already begun re-cycling of its most popular mythological serial 'Om Nama Shivaya' to be aired in 11 countries across the globe with sub-titles in English. It is also coming out with this serial’s VCDs and DVDs.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by