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Contract strikes rich at New York ad fest

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Contract strikes rich at New York ad fest

Contract Advertising has won one gold and two silver at the New York Festivals held in June this year. The competition attracted over 6,500 entries from 64 countries. The Wildrift ad that bagged the gold while its campaigns for and a public interest campaign ‘Try It’ won it silver medals.

The gold for Saat Tal in Himachal Pradesh was awarded in the travel tourism category. The silver in the Philanthropic appeals (public service) print category went to its ‘Try It’ campaign. Contract has been doing this campaign for the last six years. The company has been spending our own money on it in an attempt to try and bring about a behavioural change in people. It is targeted at the less privileged sections and exhorts people to do their bit for them.

The campaign began as an exercise for a brochure for Doon School and from then went on to become an annual campaign in newspapers. Incidentally, the campaign won a bronze at last year’s New York Festival. The agency won a silver in the corporate identity category for the stationery it designed for, a B2B site.


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