Top Story

e4m_logo.png

Home >> International >> Article

Channels to woo viewers during the festival season

18-October-2001
Font Size   16
Channels to woo viewers during the festival season

With the onset of the festival season, a host of new serials, soaps and blockbuster movies are set to hit the small screen. The next three months is slated to witness the advertising spend in TV channels crossing the Rs 1,000 crore-mark. This almost represents a 40 per cent share of the annual advertising spend.

The season also marks the second-coming for game and reality TV shows. The second wave will see Madhuri Dixit host Subh Vivah on Sony while a week-end reality adventure show, Rah is expected to hit Zee towards end of October.

Sony TV's new reality show, Subh Vivah, revolves around marriage, where for the first time ever a television channel will take on the mantle of a matchmaker. The show is set to debut in early November.

Rah, Zee's adventure reality show, would involve couples traveling to exotic tourist locales such as Andamans, Ladakh, Rajasthan and Madhya Pradesh and competing amongst each other.

The jackpot would involve flats in Mumbai and cars, apart from expensive corporate gifts. Zee's other interactive show, Aap Jo Bole Haan, based on "You Decide" from Brazil's Globo TV, has still not yet caught on in the TRP game.

STAR is set launch of five new programmes staggered over the next one month, apart from several blockbuster movies and celebrity specials. These would include recently acquired software from HFCL-Channel Nine stable.

Zee has also lined up Sanjay Khan's Mahabharat, while Sony plans to introduce two new Balaji productions Kutumb and Kal over the next one-month. Also part of the line-up are several other serials including Achaanak, Dhakhan, Hubahu and Hum Hain Dilwale.

The blockbuster movies like Kaho Na Pyar Hai, Mohabbatein, Mission Kashmir and Crouching Tiger Hidden Dragon also expected to be a part of a special festival fare.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular