Top Story


Home >> International >> Article

Carat picks up 25 per cent stake in Percept

Font Size   16
Carat picks up 25 per cent stake in Percept

Carat BV of Netherlands, part of the $10-billion-plus Carat Group of the UK, is picking up a 25 per cent stake in Percept Advertising’s group company Percept D’ Mark for an undisclosed amount. Carat, which sees event marketing as part of its 360-degree service, seems to be keen on going whole hog in the Indian market. It has sought permission to up its stake to more than 50 per cent after a three-year period.

The Carat group has controlling equity in each individual company so as to ensure the quality of the product and service rendered to clients. Percept D’ Mark, which has a dedicated division for managing celebrities, manages leading cricketers Saurav Ganguly, Zaheer Khan and Yuvraj Singh. From the product category the celebrities endorse to the clothes they wear to functions they attend, the company monitors them all.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by