Top Story


Home >> International >> Article

Brandquiver to launch E-marketing tool

Font Size   16
Brandquiver to launch E-marketing tool

Brandquiver, the Internet marketing consultancy outfit, is launching a new e-mail campaign automation tool—Falcon version 1.0. The tool is aimed at marketers and campaign managers using the Internet to build brands and reach the target audience.

This is the first in a series of products that the company will be launching, to enable marketers to effectively exploit the potential of the Internet. Falcon comes pre-loaded with advanced database handling and profiling features.

Falcon version 1.0 comes pre-loaded with seven different hypertext markup language (HTML) templates to speed mail creation. It also has an easy viewing thumbnail preview to facilitate template viewing and replacement of images in the template.

Brandquiver is part of the Delhi-based Brand Dotcom Ltd. According to estimates, direct e-mail is the fastest growing application on the Internet. It is already a $1.3 billion market in the US, with an annual growth rate of 300 per cent. Brand Dotcom is targeting net revenues of Rs 5 crores for the current fiscal and hopes for a modest Rs 1 crore from Falcon.


Rishi Pratim Mukherjee finds his eternal peace at home on a typical weekend by reading his all time favourite books or simply switching off

Prashant Puri, Co-Founder and CEO of Adlift, talks about his journey from being the company’s co-founder to an investor and also tells us how automation will soon take the top spot in every marketer's list

Shikha Kapur, CMO- ‎Fox Star Studios, speaks on the evolution of digital marketing in the organisation

Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

According to media reports, the new logo will not be very different from the existing one and the changes may not be very visible

Visual highlights from the seventh edition of IMPACT’s 50 Most Influential Women event held in Mumbai on Thursday 22nd March.

The FIR was filed by the police after BARC India’s vigilance team found out that the details of the households where BARC India’s BAR-O-Meters are installed were compromised