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BBC World working on strengthening regional content for Indian market

19-July-2001
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BBC World working on strengthening regional content for Indian market

BBC World is planning to beef up the regional content of news for the Indian market. Among the changes to be introduced are Asia Today, a news segment with Asia focus, which will be split in to two. While one will focus on the South-East Asian regions such as Singapore, the other will offer news on places in South Asia such as India, Pakistan, Bangladesh and Nepal.

The broadcasters/presenters for the Asia Today section will be people from Asia. BBC World is in the process of identifying local faces for the programme.

With the success of Hospital, a reality series aired on the channel recently, BBC is planning to roll out another reality programme soon. The details of the new reality show have not been disclosed.

BBC informed that there’s no immediate plan to up the investment for the region. But indicated that it is aware of the changing realities. To establish itself as a universal brand among the younger generation as IT and TV merge, BBC is exploring newer possibilities.

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