Top Story

e4m_logo.png

Home >> International >> Article

BBC to step up business programming from India

17-November-2000
Font Size   16
BBC to step up business programming from India

In an effort to step up business programming from India, BBC News plans to enter into tie-ups with content companies in the country. Plans are also afoot to uplink the country from within as part of effort to do more "live" programming. Also in the pipeline is making India one of the hubs for production and content for its online activities. Tony Hall, director, BBC News said the broadcaster has taken a decision to step up business coverage from India. This will include live coverage of stockmarkets in the region, analysis and market round ups, and news features relating to Indian business. "However, our business programmes will be targeted at the general audience," Hall added. Hall said BBC is in the process of scouting for partners for its business programming. Talks in this regard are on with several companies BBC is all set to launch its second online channel over the next one year. This will supplement the existing online channel, BBC News Online. Hall said BBC plans to make India one of the hubs for production and content efforts relating to the online channels of BBC. The channel plans to enter into content and "eye-ball" generating tie-ups with Indian companies for the purpose, he added. On the radio front, Hall said BBC is providing technical help to All India Radio in fine tuning its FM radio channels which are slated to come up in 40 cities across the country over next one year. BBC is also helping Doordarshan roll out digital terrestrial broadcasting in the country. Hall said India is an important market for BBC, and investments in the country are expected to grow over the years. India is the only market where BBC is ahead of its worldwide competition CNN.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The aim is to advance the company’s goal of simplifying its business and drive deeper service connectivity to its clients