Top Story


Home >> International >> Article

Banks to finance TV serial production

Font Size   16
Banks to finance TV serial production

Prompted by the success of soaps such as Kyunki Saas Bhi Kabhi.... and game shows like Kaun Banega Crorepati, banks are looking at the new business opportunity of financing the TV serials.

The issue of exploring options of deploying bank funds in film financing activity is expected to figure prominently in a meeting with public sector chief executives convened by finance minister Yashwant Sinha today.

Explaining why banks prefer TV serials to Bollywood films, Miditech CEO Nikhil Alva says that most TV serials are commissioned by channels and are bound by a contract, thereby reducing the risk factor. Films, on the other hand, are heavily box-office dependent and, therefore, involve risk.

Calling it a step in the right direction, Indian Broadcasting Foundation executive director Bhuvan Lall says if banks finance TV serials in an organised manner, one will get more of quality content on TV. However, according to one view in the industry, banks may be testing waters by financing TV serials before going in a big way into films.

It may be recalled that after the granting of industry status to the film sector, both Reserve Bank of India (RBI) and Industrial Development Bank of India (IDBI) formulated guidelines for banks and financial institutions to finance the film industry.

Although IDBI made tentative forays into financing film production, of late it has decided to go slow on this front.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

SEBI (Securities and Exchange Board of India,) imposed the fine for delayed disclosures under the Listing Agreement and the Insider Trading Regulations

Under BN Kumar’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.