Top Story

e4m_logo.png

Home >> International >> Article

Balaji plans to introduce high value programmes to improve margins

13-October-2001
Font Size   16
Balaji plans to introduce high value programmes to improve margins

Balaji Telefilms plans to introduce high-value programming and tele-films to drive growth and improve margins. The production house expects these high-value programmes to go on air towards the end of fourth quarter 2001-02 or during next fiscal. Balaji Telefilms plans to price these high-value programmes at least three or four times more than the existing rates of soaps and serials.

According to the company sources, these could be one-hour fiction and entertainment programmes unlike the soaps and serials that are currently aired. Balaji is currently in discussions with the top three channels to air these programmes.

According to industry sources some of its low-cost shows such as Ghar Ek Mandir on Sony will be replaced with more expensive programming.

Inspite of the rating controversy, Bajaji is still bagging 17 of the top 18 television shows. Banking on this success, Balaji has hiked rates of its widely popular serials Kyunki Saas Bhi Kabhi Bahu Thi and Kahani Ghar Ghar Ki by 40-50 per cent. In next 15-20 days, the rates for the second rung serials like Kkusum and Kalash too would be raised.

Beginning October 29, two more serials from Balaji would go on air on Sony and Star. At present, there are 17 programmes from Balaji on air in languages like Hindi, Tamil, Telugu, Kannada and others. It supplied programmes to eight broadcasters with each of them accounting for less than 30 per cent revenues.

Tags

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)

Rushes captures adrenaline-pumping activities in their most native forms in India

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...