Top Story


Home >> International >> Article

AXN to have more of local action

Font Size   16
AXN to have more of local action

AXN India has decided to step up its Indian content in order to strengthen its presence in the Indian market. The channel plans to have 10-15 per cent of programme content from India.

Presently, AXN does not have any local content programme on air. It has made attempts in this direction with sub-titles in some of its popular serials like 'Ripley's Believe It or Not'.

In line with its attempts to bring the latest TV shows from abroad, AXN is premiering Crime Scene Investigation (CSI) from July 12 on AXN Asia. CSI has been one of the most popular shows of the 2000-01 TV season in the US. The channel will also launch a host of other serials in July.

India continues to be the biggest money-spinner for AXN. Out of AXN Asia's total reach of 22 million households in the whole continent, it reaches 18 million households in the country itself.

According to an independent survey, the channel is one of the three most favoured English channels in the country. Launched in November 1998, it has registered 80 per cent growth in the last 12 months.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.