Top Story

e4m_logo.png

Home >> International >> Article

AXN subscription revenue to increase 80%

10-December-2001
Font Size   16
AXN subscription revenue to increase 80%

AXN’S subscription pay revenues in India is expected to increase 80 per cent to reach around Rs 20 crore in the current financial year while advertising earnings is expected to finish between $4 million-4.5 million. According to the industry sources, ad revenues are expected to go up from $3.6 million last year to $4-4.5 million this fiscal.

AXN plans to introduce three reality TV shows--Fear Factor, Scariest Places in the World, The Agency--early next year, even as Survivor and The Amazing Race complete their course on the channel in January.

Fear Factor, a high rating programme on the NBC network in the US, will be launched in February. AXN has acquired the license to the show from Eudemol. Hosted by Joe Rogan, the show pits real people against each other, extreme challenges and themselves in the hope of taking home a cash prize of up to $50,000 at the end of each one-hour episode.

Scariest Places in the World will also be aired in February. Another big show to be launched in March is The Agency. Detailing the inner workings and secrets of the CIA, The Agency is produced and distributed by CBS network.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...