Top Story


Home >> International >> Article

AXN scouting Indian locales, partners for ‘Eco Challenge’ shoot

Font Size   16
AXN scouting Indian locales, partners for ‘Eco Challenge’ shoot

AXN is promoting India as one of the destinations for the international adventure and endurance testing event ‘Eco Challenge’. The event, organised by the US-based Eco Challenge Productions, is held every April in exotic locations across the globe.

The channel, dedicated to action and adventure, is talking to an international production house in India for India-based programming.

Biking in the Himalayas, white water rafting are some of adventure events likely to be telecast on the channel in the coming year.

To make the channel top-of-the-mind recall for the AXN brand, the channel is holding a lot of on-ground events. Apart from doubling its action film festivals’ locations to 10 cities this year, the channel is talking to distributors of action and adventure films for joint promotions. Some of the films, which it is considering are Jurassic Park-3, The Mummy Returns and Tomb Raider. The channel will air promos on the making of these movies, it will hold contests for the viewers to win free tickets to the movie—preferably the premier show.

The channel has declared June 2001 as the ‘Action Babes month’, with the launch of Sheena and VIP III—two new fast paced action serials. Apart from the serials, June month will also see the channel featuring movies where women play the central characters.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by